About

Builder of Income Factory, operator of a web agency, and living proof that you can ship software without writing it.

The arc

I started in digital media — NBC, the NHL, Disney — building and running web properties when that was still a new thing to do. Then I spent two decades running my own agency, managing the developers who built for our clients while I owned the specs, the plans, and the accountability.

When AI got good enough to be managed like a team, everything I'd practiced for twenty years suddenly compounded. I stopped being the person who needed developers and became a person who ships: a live product for income investors, and a growing collection of systems that run my information diet, my finances, and my family's travel.

Now

• Founder, Income Factory — covered-call education and screening for FIRE investors.
• Owner, Bandwidth Productions — the web agency, still running.
• Builder of the rest of this site — see How I Build for the method.

The thesis

Here's where I think this is going — starting now, and accelerating: the question stops being what you, individually, can contribute to a project or a company. It becomes what your team can contribute. You, plus the team you bring with you.

That's what my orchestration actually is. I'm actively building that team and strengthening every component of it. And counter to the popular assumption — that the models will get so good they'll make orchestration frameworks obsolete — I believe the opposite. Every time the foundation models improve, my team gets stronger alongside them. The infrastructure isn't replaced by better models; it's amplified by them.

So I intend to keep building it. I have a team with zero turnover that only grows in experience and in size.